User’s guide to Growhold
A Customer Data Platform (CDP) is a software that aggregates and organizes customer data
across a variety of touchpoints. The aim is to make the unified data available for other solutions.
Growhold extends this with a unique query language and automation rules that are easy enough
to be used by anyone who is interested to utilize customer data.
Unlike other CDPs which are mainly integrated to drive data or marketing processes on the background,
Growhold is meant to be on front of the whole product team. This way Growhold can provide
an instant access to data that is not available in sales CRM, customer communication tools or
even development team's logs or databases.