GrowholdHow to use Growhold
From first sign-up to shipping real work. Everything you need to get the most out of Growhold.
Getting started
Growhold connects market intelligence to the work you need to do. Insights shows where demand is forming. Chat helps you think through what it means. Agents turn that thinking into delivered work. Knowledge compounds everything you learn back into the workspace so the next step starts sharper than the last.
Create a workspace
Sign up and Growhold sets up your workspace: a shared environment where market intelligence, conversation history, agent deliverables, and knowledge live together. During onboarding, Growhold reads your company's website and creates initial context automatically. You arrive with something already in place, not a blank slate.
Start with Insights
Insights is where you find the signal before you start building. Open Insights and browse the market you are entering or operating in. You will see what buyers are paying for, where demand is growing, where supply is thin, and what has not been built yet. This is live data, updated continuously. Start here before you start planning. The direction you choose should come from what the market is actually showing, not from what you assume it wants.
Take it to Chat
Chat is where signal becomes thinking. Bring what you found in Insights into a conversation and ask what it means for your product, your positioning, or your next move. Chat draws from the market data, your uploaded knowledge, and everything your workspace has already produced. You can explore a direction broadly, pressure-test a hypothesis, or work toward a specific output. When you land on something worth keeping, ask Chat to create a card. That card flows into your workspace and is available to every agent run that follows.
Run an agent to go deeper
When you have a clear enough direction, an agent gets you to a finished deliverable. Open an agent from the agents store or your own library and start a run. Agents use the market intelligence, your workspace knowledge, and live web research to work through each step. Each step produces a card. The full set of cards is the deliverable: a competitive analysis, a product brief, a positioning document, a content plan. Everything connects back to where the work started.
Knowledge compounds
Every card an agent delivers flows back into your workspace as knowledge. Every file you upload, every conversation you have, every run you complete adds to what Growhold knows about your business and your market. The next chat draws from it. The next agent run builds on it. Over time, the workspace becomes genuinely informed by your specific context. The longer you work in it, the sharper everything gets.
Insights
Insights is Growhold's proactive view of the market. While Chat and Agents respond to what you ask, Insights works the other way: it surfaces what is happening so you can stay current without having to ask. Browse demand clusters, follow the verticals you care about, and let the market show you where momentum is building. Start here when you want to understand the landscape before you commit to a direction.
Insights overview
Insights maps live buying activity across markets, organized into demand clusters by vertical and buyer type. Each cluster represents a real pattern: a type of buyer, in a specific industry, looking for a specific kind of solution. Browse by mode to switch between product building, automation, and delivery contexts. Filter by vertical to narrow to the markets you care about. Use Insights to scan where demand is concentrating before you decide where to focus.
Reading the signals
Each cluster in Insights represents a pattern confirmed across real purchasing signals. The strength of a cluster reflects how many signals match that pattern, how consistent the buyer language is, and how active the category has been. Strong clusters mean confirmed, active demand. Smaller clusters can mean an early opening or a narrow niche. Neither is better by default. What matters is whether the pattern connects to what you are building toward. Browse, compare, and let the numbers inform your judgment rather than replace it.
Modes, verticals, and buyer clusters
Insights organizes demand into three modes: build, automate, and deliver. Each mode reflects a different kind of work buyers are looking for. Within each mode, clusters are grouped by vertical so you can track the specific markets you care about. Buyer intent tags inside each cluster show the language buyers use when they describe what they need. This is the vocabulary worth knowing when you are forming a position or writing to a specific audience.
Opening a cluster in Chat
Any cluster in Insights can be taken directly into Chat. Click a cluster and Growhold opens a new conversation with that demand signal as the starting context. From there you can ask what the pattern means for your category, who is buying, what they are not finding, and where your direction maps against the signal. Chat draws from the market data plus everything already in your workspace to give you grounded, specific answers.
How agents connect to Insights
Agents connect naturally to what you find in Insights. When you start an agent run after browsing Insights and thinking through signals in Chat, that context is part of what the agent builds from. A competitive analysis agent can draw on the demand patterns you identified. A positioning agent can connect your product to the buyer language the clusters surfaced. Insights is where the chain starts: from market signal, to thinking, to a finished deliverable.
Chat
Chat knows your business through your knowledge base and delivered work. Research, plan, brainstorm, and create deliverables directly from the conversation.
How Chat works
Chat knows your business. It draws from everything in your workspace: uploaded files, delivered cards from past agent runs, and specialist context. That means every answer is grounded in your actual company knowledge, not generic AI output. Use it for strategic thinking, research, competitive analysis, planning, brainstorming, or any question where your business context matters. Unlike agents, which follow a defined path toward a specific goal, Chat is completely open-ended. It also knows Growhold itself, so when you're not sure where to start, just ask.
Research, plan, and ideate
Ask Chat anything that matters to your business and get answers grounded in what your workspace already knows. Explore a new market angle, compare competitive positioning, draft a go-to-market plan, or brainstorm campaign concepts. Chat pulls from uploaded files, past agent deliverables, and specialist knowledge to give you responses with real context, not generic suggestions. The more knowledge your workspace accumulates, the sharper the answers get.
Creating cards from Chat
Chat can produce structured deliverables, not just conversation replies. Ask for an analysis, report, plan, brief, or any focused output and Chat will create a card. The screen splits into two panels: your conversation on the left and the card on the right, with full versioning, editing, and export. Keep iterating in the conversation and the card updates alongside it. These cards flow into your knowledge base just like agent-delivered cards, so future conversations and agent runs build on them.
Chat sessions
Keep different conversations organized with separate sessions. Each one maintains its own history, so you can have a running thread for product strategy, another for brand exploration, and another for competitive research. Filter by specialist to anchor a session in a specific domain.
Scoping context
Choose exactly what knowledge Chat draws from in each conversation. Select specific agents, specialists, or tags to narrow the focus. When your workspace covers multiple projects or product lines, scoping keeps answers grounded in the right slice of context. When a card panel is open, the scope button moves into the top bar so it stays accessible.
Getting the most out of Chat
Start broad, then narrow. Ask Chat to explore a market, then scope to a specific agent's knowledge and dig deeper. Attach specialists to bring domain expertise into the conversation: a brand specialist keeps answers on-brand, a research specialist adds depth. Ask for a card when you want a reusable deliverable instead of a chat reply. Use sessions to keep separate threads for different projects. And remember: every card you create and every file you upload makes Chat smarter for next time.
Knowledge
Everything Growhold knows about your business lives here: what your team uploads and what agents deliver. The more context Growhold has, the sharper everything gets.
How knowledge works
Your knowledge base grows from two directions: what your team brings in (files, notes, emails, scraped pages) and what agents deliver (cards from each run). Agents search this knowledge during every run. Chat draws from it in every conversation. Over time, knowledge compounds. Each upload and each delivered card makes the next interaction sharper. This is what makes Growhold useful for your specific business, not just generic AI.
Uploading files
Drag and drop files or click to browse. Text, PDF, Word, markdown, and other common formats are supported. You can also paste text directly. Product specs, brand guidelines, market research, strategy docs, competitor pages, meeting notes: anything that helps Growhold understand your world.
Applying knowledge
Once uploaded, apply files to specific specialists or agents. This tells Growhold which context to use during runs. The same file can serve multiple specialists. A brand voice document might inform both your content and design specialists.
Email and webhook import
Keep your knowledge fresh without manual work. Forward newsletters, research reports, customer feedback, or any recurring content directly into your workspace via email or webhook. New knowledge flows in automatically.
Searching knowledge
Find anything in your knowledge base using natural language. Growhold uses semantic search, so you'll find relevant content even when the exact words don't match. This works across uploaded files and delivered cards alike.
Agents
You have a goal: a competitor analysis, a content calendar, a product brief. Agents get you there step by step and deliver the result as cards you can use immediately.
What is an agent
Think of an agent as a repeatable path to a specific deliverable. You define the goal, whether that's a competitive analysis, a product brief, or a content calendar, and the agent walks through it step by step. Each step produces one card, and the full set of cards is the agent's deliverable. These aren't generic AI outputs. Agents pull from your knowledge base and specialists, so every card reflects what your team actually knows. And every card flows back into your workspace, so the next run starts smarter than the last.
Create your first agent
Go to Agents and click Create. Describe what you want to accomplish and Growhold builds the agent for you, complete with name, instructions, and steps. Want something ready-made? Browse our agents and install one with a single click. Prefer full control? Build it manually from scratch.
Run your first agent
Open an agent and hit Start run. In conversational mode, you work through each step together, giving input, adjusting direction, and reviewing each card as it takes shape. In autonomous mode, the agent handles everything on its own. Either way, each step delivers a card, and the complete set becomes part of your workspace knowledge, ready for the next run or conversation.
Agent steps
Every agent is made up of steps. Each step has its own instructions, inputs, card template, and suggested cues, and it produces exactly one card. During a run, the agent moves through steps in sequence, each one building on what came before. You can guide each step directly, provide additional context, or let it work autonomously. The card it delivers can be edited, versioned, and refined after delivery.
Input fields
Some steps need specific information upfront, like a target audience, a competitor name, or a budget range. Input fields let you define exactly what each step needs: text fields, dropdowns, numbers, checkboxes. Dropdowns can even generate options dynamically based on your workspace context. It's structured input without the rigidity.
Card configuration
Control what each step's card looks like by defining a template in markdown. Include text sections, tables, lists, statistics, and image placeholders. Use {{image: description}} to have the AI generate visuals inline. The template shapes the card, aiming for concise, visual, easy-to-scan output rather than long-form documents. Every run produces a card that's immediately useful.
Agent settings
Name your agent, describe its purpose, set the deliverable format, and write instructions that shape its focus, tone, and boundaries. Add tags to keep things organized and set a cover image to make it recognizable at a glance.
Step settings
Fine-tune each step independently: its name, description, and the instructions that guide its behavior. Define what it focuses on, the format it follows, and how it responds. Each step can be adjusted without affecting the rest of the agent.
Agent improvements
Growhold watches how your agents perform and suggests improvements: sharper instructions, better card formats, additional steps. Review each suggestion, apply it with one click, or skip it. Every change is tracked so you always know what was updated and why.
Connections
Give your agents access to live data. Enable web search, page scraping, news feeds, social media, or video platforms and toggle each one on or off per agent. When a connection is active, the agent can pull fresh information during runs instead of relying only on what's already in your workspace.
Work overview
See all your agent runs in one place. Check what's in progress, what's done, and where things stand. Each run shows its status, which agent it belongs to, and how far it's progressed through its steps. Filter by agent, status, or tag to find exactly what you're looking for.
Agents Store
Don't want to build from scratch? The agents store has ready-made agents for common workflows like competitor analysis, SEO audits, content calendars, and product briefs. Search by name, filter by category, and install any agent into your workspace with one click. They arrive fully configured. Tweak them to fit your context or run them as-is.
Specialists
Your agents know the process. Your specialists know the subject. Add domain expertise so every deliverable sounds like it came from your team, not a generic AI.
What is a specialist
Specialists give your agents domain knowledge. A design specialist might carry your brand palette, image guidelines, and voice. A product specialist might hold your roadmap, positioning docs, and competitive landscape. When you assign specialists to a run, every step in that agent draws on their expertise. The result reads like it was written by someone who actually knows your brand, your market, and your strategy, because it was built on that knowledge.
Creating specialists
Describe the domain you need and Growhold generates the specialist profile for you. You can also import one from a URL. Growhold reads the page and builds a specialist from its content. Or build one manually if you want full control. During onboarding, Growhold creates your first specialists automatically from your company's website.
Configuring specialists
Give your specialist the knowledge it needs: brand guidelines, product specs, sample content, color palettes. Edit its name, instructions, tags, and image. When this specialist joins a run, everything attached to it shapes how the agent responds. A brand voice doc attached to a content specialist means every piece of writing stays on-brand.
Guide: process and brand instructions
The guide is where you write down how your specialist should think. Add instructions for brand voice, naming conventions, content structure, taxonomy rules, review processes, or any logic your team follows. Think of it as the specialist's internal playbook. When an agent uses this specialist, it follows these instructions just like a new team member would follow your onboarding docs.
Knowledge: documents and files
Attach documents your specialist needs to do its job well. Strategy decks, product specs, meeting notes, customer research, email threads, competitive teardowns. Any file that carries institutional knowledge belongs here. The more relevant material you provide, the more grounded and accurate the specialist's contributions become during agent runs.
Visuals: design assets and palettes
Upload color palettes, brand sample images, design system references, or visual guidelines. When your specialist is involved in generating images or visual content, these assets inform the output. A product marketing specialist with your brand colors and style references produces visuals that match your identity instead of generic stock imagery.
Cards
Every step produces a card: a focused, visual piece of output you can review, edit, and build on. An agent's full deliverable is the collection of cards from all its steps.
What are cards
A card is the output of a single step. When an agent runs, each step produces one card: a competitor analysis, a brand mood board, a content calendar, a set of recommendations. Together, those cards form the agent's complete deliverable. Cards are designed to be easy to read at a glance with concise insights, visual layouts, key statistics, and structured sections. Think of them as canvas-style knowledge artifacts. Not long documents, but focused, informative snapshots that communicate what matters. Once delivered, every card flows back into your knowledge base, making Chat and future agent runs smarter.
Version history and editing
Cards aren't frozen after delivery. Edit any card with AI assistance or make manual changes directly. Every edit creates a new version, so you can always see how a card evolved from first draft through revisions. Regenerate a card with updated context, refine the wording, add details, or restructure the layout. The version history gives you a full trail of changes and the confidence to iterate freely.
Visual content
Cards can include both text and generated images. Add image placeholders to any card template using {{image: description}} and configure style, mood, and perspective in the step settings. If you've set up a design specialist with brand colors and sample images, the generated visuals stay consistent with your brand. The result is a card that communicates visually, not just a wall of text.
Charts and data visualization
Add interactive charts to any card: pie, bar, line, area, and heatmap. Define chart placeholders in the card template using {{chart:slug}} and configure each chart's type, axis labels, and seed data in the step settings. During a run, the step populates charts with real data from your workspace context. Charts render inline and update with each card version, turning raw numbers into clear visual insights.
Exporting and using cards
Review delivered cards from the run page, grouped by step. Cards render with full formatting and can be exported for use outside Growhold as reports, briefs, plans, creative assets, or whatever your workflow needs.
Starred cards
Star your most important cards to keep them within reach. Click the star icon on any card's toolbar to mark it. Starred cards appear in a dedicated grid view on your dashboard, accessible via the Starred button at the top. The grid shows each card as a visual tile with the agent name, a content preview, and a timestamp. Click any tile to jump to the full card inside its run. Use starring to bookmark your best deliverables, track key outputs across multiple agents, or curate a personal collection of reference material.
Schedule
Set your agents to run on a schedule. Define the frequency, pick the specialists, and Growhold handles the rest. Your workspace keeps building knowledge while your team focuses on other work.
How scheduling works
Create a schedule for any agent and it runs automatically at the times you set. Choose from preset frequencies like daily, weekdays, weekly, or twice a week, or write a custom cron expression. Each scheduled run uses the agent's current configuration, specialists, and knowledge, so output stays relevant as your workspace evolves.
Creating a schedule
Go to Schedule and click Create. Pick an agent, name the schedule, choose a frequency, and select which specialists to include. Add optional instructions to focus the run on a specific angle or topic. Enable or disable any schedule at any time without deleting it.
Managing schedules
See all your scheduled runs in one place with next run time, run count, and status. Pause a schedule when you need a break, resume it later, or delete it when it's no longer needed. The dashboard sidebar also shows your upcoming scheduled runs so you always know what's next.
Dashboard
Your workspace at a glance. See what's happening, what's coming up, and jump straight into a conversation.
Dashboard overview
The dashboard shows your recent activity feed, upcoming scheduled runs, and knowledge queue in one view. See which agents have delivered, what's in progress, and what's queued for processing. The activity card tracks your credit usage over time with a visual heatmap.
Ask box
Start a conversation directly from the dashboard. Type a question or attach a file, and Growhold opens a new chat session scoped to your workspace knowledge. No need to navigate to Chat first.
Activity feed
Your feed shows everything that happened in your workspace: delivered agent runs, active runs, chat conversations, and newly uploaded knowledge. Filter by tag or search to find specific activity. Each item links directly to the full run, conversation, or file.
Notifications
The bell icon in the top corner keeps you informed without interrupting your work. When an agent run completes or fails, a notification appears with an unread badge. Open the panel to see recent activity at a glance: green for completed runs, red for failures, blue for new cards. Click any notification to jump straight to that run. Notifications mark themselves as read when you open the panel, or you can clear them all at once.
Plans and billing
Simple pricing, full access on every plan. Pick the usage level that fits your team.
Available plans
Three plans: Starter ($49/mo, 15,000 credits), Growth ($99/mo, 30,000 credits), and Scale ($199/mo, 60,000 credits). Every plan includes unlimited users and full access to all features, agents, and the agent store with no feature gating. Start with a 7-day free trial on any plan.
Usage tracking
Your current credit balance and usage are visible directly on the plans page. You can always see how many credits you've used and how many remain in your billing cycle.
Managing your subscription
Upgrade, downgrade, or update payment methods through the billing portal. Check your current plan, usage against limits, and renewal date, all in one place.
Settings
Set up your workspace and manage your account.
Workspace settings
Name your workspace, set an image, and make it yours. The workspace image shows up in the sidebar so your team can identify the environment at a glance. Upload a custom image or generate one from a color palette.
Account settings
Update your profile name and change your password. Your email address is set during sign-up and shown as read-only.
API & Developers
Connect Growhold to external tools, AI assistants, and automated workflows through the REST API and MCP server.
API keys
Create and manage API keys from the API & Devs page in workspace settings. Each key starts with gh_ and can be scoped with permissions for specific domains: knowledge, runs, schedules, agents, and specialists. Keys are hashed before storage, so copy your secret immediately after creation.
REST API
All API calls use a single POST endpoint with an action-based routing pattern. Send JSON with an action field like agents.list or runs.start, and include your API key as a Bearer token. Detailed endpoint documentation is available in the API Reference.
MCP Server
The MCP server lets you connect Growhold directly to Claude Desktop, Cursor, or any MCP-compatible AI client. It exposes all API actions as tools using the Model Context Protocol (JSON-RPC 2.0). Add the MCP server URL and your API key to your client configuration, and your AI assistant can manage knowledge, start agent runs, and control schedules.