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What to Build Next

Startup ideas the market is asking for right now. Each one starts from a gap: a need businesses keep bringing that few new products answer. Then it names the product a small team could start this month.

Vertical Back Offices for Businesses Leaving Salesforce

Oct 28, 2026

Vertical Back Offices for Businesses Leaving Salesforce

Close to half of the businesses leaving Salesforce or QuickBooks name no replacement. Most of them want their own system instead, shaped to their trade. The product opening is the starting point for that system.

A Tracking Watchdog for Stores Whose Ads Run on AI

Oct 21, 2026

A Tracking Watchdog for Stores Whose Ads Run on AI

In ad requests, Google Analytics is named more often than Facebook Ads or Google Ads, and one request in four is about tracking. The AI now buys the ads. The product opening is checking what it learns from.

The Vibe-Coded App Meets Its First Auditor

Oct 14, 2026

The Vibe-Coded App Meets Its First Auditor

Businesses that name Lovable, Replit or Base44 ask to finish, fix and stabilise their app about three times as often as average. The weekend build is solved. The product opening is the first outside check: security, production, ownership, compliance.

Businesses Leave Their AI App Builder. They Keep the Database.

Oct 7, 2026

Businesses Leave Their AI App Builder. They Keep the Database.

About one in eight businesses that name Lovable, Replit or Base44 want to move off it. Almost none want to leave the Supabase, Stripe and React underneath. The value sits in the layer that stays, and the opening is the door out.

The Market Now Names n8n More Often Than Zapier

Sep 30, 2026

The Market Now Names n8n More Often Than Zapier

When businesses ask for automation by name, n8n now comes up more often than Zapier. The requests that name n8n are about AI agents. The ones that name Zapier are about the stack it grew up connecting.

Sep 21, 2026

Nobody Has Won Brand Strategy Yet

Order management and CRM work arrive with a product name attached most of the time. Brand strategy requests almost never do. The gap is the whole opportunity, spelled out in one number.

Klaviyo Is Eating Mailchimp's Churn

Sep 14, 2026

Klaviyo Is Eating Mailchimp's Churn

Inside the same email marketing category, Mailchimp mentions arrive as a swap-out far more often than Klaviyo's do. The gap says which incumbent is actually vulnerable right now.

Companies at MVP Stage Buy AI Three Times as Often as Companies With a Product

Sep 8, 2026

Companies at MVP Stage Buy AI Three Times as Often as Companies With a Product

A company that has just launched its product asks for AI three times as often as a company with a mature product, and twice as often as a founder with only an idea. AI is bought at one moment in a company's life, and most AI marketing is aimed at the other two.

Buyers Pay a Third More for AI That Reads Their Data

Sep 2, 2026

Buyers Pay a Third More for AI That Reads Their Data

Two businesses ask for AI. One says add AI to our app. The other says make AI answer from our support history. The second request pays a third more, goes custom three times out of five, and its share of demand is climbing fast.

The Market Asks for Apollo Three Times More Often Than ZoomInfo

Aug 27, 2026

The Market Asks for Apollo Three Times More Often Than ZoomInfo

ZoomInfo defined the sales data category. In live demand it now ranks fifth among the tools of its own trade, out-named three to one by Apollo and two to one by Clay. The premium for being famous is gone, and not only in sales tools.

Businesses Stopped Buying Posts. They Started Buying Welcomes.

Aug 20, 2026

Businesses Stopped Buying Posts. They Started Buying Welcomes.

Demand for social media and email help has halved. The ask growing in its place is the moment right after the sale. The rotation says a lot about what AI already ate, and what it cannot.

The First AI Tools Ordinary Buyers Ask For by Name

Aug 13, 2026

The First AI Tools Ordinary Buyers Ask For by Name

Every AI capability so far has reached businesses through builders. One category is walking in the front door instead, named by the buyers themselves, and the way it arrived tells you how the next one will.

Small Businesses Buy Islands. Enterprises Pay by the Bridge.

Aug 6, 2026

Small Businesses Buy Islands. Enterprises Pay by the Bridge.

Three of five small-business asks touch no other system at all. Enterprise asks price by how many systems they connect, and the ladder is steeper than any pricing page admits. One product, two architectures, and most builders ship the wrong one to both.

The Fastest-Rising Tool in Business Demand Does Not Make Anything

Jul 30, 2026

The Fastest-Rising Tool in Business Demand Does Not Make Anything

For years the most-named tools in demand were the ones that build and sell: Stripe, Shopify, the storefront stack. The name climbing past all of them this summer produces nothing at all. It just keeps score, and that is the story.

Panic Buys Patches. Planning Buys Products.

Jul 23, 2026

Panic Buys Patches. Planning Buys Products.

For the same problem, the buyer in a hurry budgets a fraction of what the deliberate buyer does, and pays no premium at all for speed. The hair-on-fire customer is real. They are just not the customer the advice says they are.

The Best-Served Problem in Business Software Still Gets Built by Hand

Jul 16, 2026

The Best-Served Problem in Business Software Still Gets Built by Hand

Order management is the ask where businesses most often name a product they already want. It is also the ask they most often pay to have custom built. Both records at once, and the explanation is the biggest opening in business software.

Some Problems End. The Best Ones Never Do.

Jul 9, 2026

Some Problems End. The Best Ones Never Do.

Whether a business wants to buy a problem as a relationship or as a result is decided by the problem, not by your pricing page. Demand shows the split cleanly, and most packaging mistakes come from ignoring it.

The AI Feature Enterprises Ask For Most Is the Approval Button

Jul 2, 2026

The AI Feature Enterprises Ask For Most Is the Approval Button

Requests for a human checkpoint are rising in every buyer segment at once, and enterprises lead by a wide margin. Builders keep engineering the checkpoint away. Buyers keep asking for it back. Only one side of that argument is holding the budget.

Excel Is the Only Tool the Market Leaves More Often Than It Joins

Jun 25, 2026

Excel Is the Only Tool the Market Leaves More Often Than It Joins

Every tool in the market gets asked for more often than it gets asked to be removed. Except one. And the strange part is not who is leaving, it is that there is almost nothing waiting for them outside.

The People Buying AI Agents Are Mostly Other Builders

Jun 18, 2026

The People Buying AI Agents Are Mostly Other Builders

Agents are commissioned at nearly the rate of mobile apps. Ask who is commissioning them, and for what, and the market splits into three very different waves moving at three very different speeds.

AI Agents Are Now Commissioned Almost as Often as Mobile Apps

Jun 11, 2026

AI Agents Are Now Commissioned Almost as Often as Mobile Apps

For twenty years, "I need an app" was the shape a business idea took. Demand says a second shape has quietly reached almost the same size, and it changes what your customers think they are buying from you.

The Market Is Moving at the Speed of AI. Most Builders Are Not Watching.

Jun 4, 2026

The Market Is Moving at the Speed of AI. Most Builders Are Not Watching.

In the AI era, categories fill up in weeks. The builders who find traction know who the buyers are, what they need, and what is already built for them, right now.