Market Intelligence Insights

Readings from the Growhold market intelligence warehouse: millions of live demand signals, solution builds and service descriptions, distilled into what they mean for builders. Every claim traces back to real market activity.

Sep 21, 2026

Nobody Has Won Brand Strategy Yet

Order management and CRM work arrive with a product name attached most of the time. Brand strategy requests almost never do. The gap is the whole opportunity, spelled out in one number.

Sep 14, 2026

Klaviyo Is Eating Mailchimp's Churn

Inside the same email marketing category, Mailchimp mentions arrive as a swap-out far more often than Klaviyo's do. The gap says which incumbent is actually vulnerable right now.

Sep 8, 2026

Companies at MVP Stage Buy AI Three Times as Often as Companies With a Product

A company that has just launched its product asks for AI three times as often as a company with a mature product, and twice as often as a founder with only an idea. AI is bought at one moment in a company's life, and most AI marketing is aimed at the other two.

Sep 2, 2026

Buyers Pay a Third More for AI That Reads Their Data

Two businesses ask for AI. One says add AI to our app. The other says make AI answer from our support history. The second request pays a third more, goes custom three times out of five, and its share of demand is climbing fast.

Aug 27, 2026

The Market Asks for Apollo Three Times More Often Than ZoomInfo

ZoomInfo defined the sales data category. In live demand it now ranks fifth among the tools of its own trade, out-named three to one by Apollo and two to one by Clay. The premium for being famous is gone, and not only in sales tools.

Aug 20, 2026

Businesses Stopped Buying Posts. They Started Buying Welcomes.

Demand for social media and email help has halved. The ask growing in its place is the moment right after the sale. The rotation says a lot about what AI already ate, and what it cannot.

Aug 13, 2026

The First AI Tools Ordinary Buyers Ask For by Name

Every AI capability so far has reached businesses through builders. One category is walking in the front door instead, named by the buyers themselves, and the way it arrived tells you how the next one will.

Aug 6, 2026

Small Businesses Buy Islands. Enterprises Pay by the Bridge.

Three of five small-business asks touch no other system at all. Enterprise asks price by how many systems they connect, and the ladder is steeper than any pricing page admits. One product, two architectures, and most builders ship the wrong one to both.

Jul 30, 2026

The Fastest-Rising Tool in Business Demand Does Not Make Anything

For years the most-named tools in demand were the ones that build and sell: Stripe, Shopify, the storefront stack. The name climbing past all of them this summer produces nothing at all. It just keeps score, and that is the story.

Jul 23, 2026

Panic Buys Patches. Planning Buys Products.

For the same problem, the buyer in a hurry budgets a fraction of what the deliberate buyer does, and pays no premium at all for speed. The hair-on-fire customer is real. They are just not the customer the advice says they are.

Jul 16, 2026

The Best-Served Problem in Business Software Still Gets Built by Hand

Order management is the ask where businesses most often name a product they already want. It is also the ask they most often pay to have custom built. Both records at once, and the explanation is the biggest opening in business software.

Jul 9, 2026

Some Problems End. The Best Ones Never Do.

Whether a business wants to buy a problem as a relationship or as a result is decided by the problem, not by your pricing page. Demand shows the split cleanly, and most packaging mistakes come from ignoring it.

Jul 2, 2026

The AI Feature Enterprises Ask For Most Is the Approval Button

Requests for a human checkpoint are rising in every buyer segment at once, and enterprises lead by a wide margin. Builders keep engineering the checkpoint away. Buyers keep asking for it back. Only one side of that argument is holding the budget.

Jun 25, 2026

Excel Is the Only Tool the Market Leaves More Often Than It Joins

Every tool in the market gets asked for more often than it gets asked to be removed. Except one. And the strange part is not who is leaving, it is that there is almost nothing waiting for them outside.

Jun 18, 2026

The People Buying AI Agents Are Mostly Other Builders

Agents are commissioned at nearly the rate of mobile apps. Ask who is commissioning them, and for what, and the market splits into three very different waves moving at three very different speeds.

Jun 11, 2026

AI Agents Are Now Commissioned Almost as Often as Mobile Apps

For twenty years, "I need an app" was the shape a business idea took. Demand says a second shape has quietly reached almost the same size, and it changes what your customers think they are buying from you.

Jun 4, 2026

The Market Is Moving at the Speed of AI. Most Builders Are Not Watching.

In the AI era, categories fill up in weeks. The builders who find real traction are not the ones with the best ideas. They are the ones who know what the market wants right now.