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PhaseSolve
RoleLock the basics
OutcomeNaming Directions
What to provideDescribe the product, the buyer, the problem it solves, and the feeling you want the name to convey. If you have naming constraints (max length, no hyphens, etc.) include those too.
Workflow steps
  • Naming Territory
  • Naming Directions

Three naming directions from the words buyers already use

Naming Territory
Naming Directions

Frames the naming of a product from the buyer's own world: three naming directions, each with example names that show it, and a test to choose between them. Grounded in the words buyers use in market intelligence and in the product's goal. It does not pick the final name; it makes sure the search starts in the right territory.

Sample outcome