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Buyers

The always-on ad creative buyer

Performance-led e-commerce operator

Runs paid social every day of the year and needs a steady stream of fresh creative, judged only on what converts.

MixedExplore the full market in Growhold

A growth-focused e-commerce operator, or the agency running paid channels for one, feeding always-on Meta, Google and TikTok campaigns. Creative is a variable cost tied to measurable sales lift, never brand-building. Ad fatigue is the buying trigger: when a winner stops winning they need new variants immediately, and they name the ad platforms they run on in almost every request.

Who they are

Who signs off
The owner or a hands-on campaign lead with budget authority
Budget posture
Variable cost tied to sales lift, scoped narrowly, repeated often
Buying trigger
Ad fatigue, a new market test, or a seasonal push that needs volume
What they judge on
Cost per asset, turnaround and conversion rate, never polish

In their own words

  • We run paid social every day of the year. What we need is a steady stream of fresh creative, not another agency retainer.
  • Our output is judged on conversion rates. Every asset has to earn its place in the ad account, not win a design award.
  • Ad fatigue is the trigger. When a winner stops winning we need ten new variants by Monday.

What they are asking for

  • Ad campaign optimisation5.6% of their requests
    Crowded72 products close by: GoodLads, Unfetch.com, Pixero AI
  • Social media content strategy5.6% of their requests
    Crowded58 products close by: Blaze 2.0, Naise AI, Aveiro
  • Social media management5.4% of their requests
    Served14 products close by: Naise AI, RankAI
  • Local search and Google Maps visibility4% of their requests
    Open gap3 products close by: Findborg, CaseGap AI, AI Visibility

Related needs

Buyers like this one

The founder with a validated idea and no engineers

Pre-revenue startup, founder-led

Crowded

Has the concept, the runway and the pitch. Buys the first version in milestones because there is no engineering bench to build it.

4.5%Share of all buyers
#3 of 30Rank
30%Requests that involve AI

Industry mix

  • AI and machine learning9.5%
  • SaaS9%
  • Manufacturing7.1%

What they are asking for

  • B2B SaaS platform build
  • Mobile app built from scratch
  • Real users testing the prototype
Full buyer profile

The pre-launch consumer brand

Founder-led, before the first sale

Open gap

Needs an identity that looks established from day one, bought once, on a budget that says otherwise.

4.4%Share of all buyers
#4 of 30Rank
20.8%Requests that involve AI

Industry mix

  • Media and entertainment40.2%
  • Fashion and apparel12.4%
  • E-commerce7.4%

What they are asking for

  • Logo refinement and production files
  • Apparel graphics ready for manufacturing
  • A cohesive brand identity
Full buyer profile
All market intelligence

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