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PhaseShape
RoleFind the words
OutcomeVoice Guide
What to provideDescribe your product and its target buyer. If you already have some sense of the tone you want — formal, friendly, direct, expert — include that as a constraint. The agent will validate or challenge it against real buyer language.
Workflow steps
  • Voice Guide
  • Voice Profile
  • Language Signals
  • Context

Extract the tone, words, and rules your brand should speak in

Voice Guide
Voice Profile
Language Signals
Context

Derives a practical brand voice guide from the vocabulary, tone, and sentence patterns that real buyers in a target market naturally use when describing their problems and desired outcomes. Analyzes thousands of real buyer briefs and project requests to surface the words to use, the words to avoid, the emotional register to hit, and tone rules a copywriter or content team can follow consistently. Designed for brand strategists, startup founders, and marketing teams building a new brand or repositioning an existing one to sound authentic to its buyers.