Positioning Statement
Write positioning that sounds like what buyers already say
shapeDerives a practical brand voice guide from the vocabulary, tone, and sentence patterns that real buyers in a target market naturally use when describing their problems and desired outcomes. Analyzes thousands of real buyer briefs and project requests to surface the words to use, the words to avoid, the emotional register to hit, and tone rules a copywriter or content team can follow consistently. Designed for brand strategists, startup founders, and marketing teams building a new brand or repositioning an existing one to sound authentic to its buyers.